The Rumors Are True: Girls Ride, Too!

Diamonds used to be a girl's best friend – until Women started to enter the cycling world! Nowadays, female cyclists' best friends are her bike – whether trustful everyday urban bike, full suspension MTB or high-end carbon racer – her water bottle and her perfectly fitting cycling pants. Women demand high standards of their gear – their bike apparel has to deliver perfect fit, ultimate comfort and best functional properties while displaying great style. Just "shrink it and pink it" won't do the trick! Therefore SUGOIPerformance Apparel, a division of Dorel Industries Inc., (TSX: DII.B, DII.A), provides a whole collection of Women specific premium bike wear, containing outstanding colorful designs combined with high-performance fabrics. Women's highlights of the Culture line Women's highlights of the Culture line Girls just wanna have fun – whether female urban pirate, accomplished lady dressed in Argyle style or off-road biker covered in mud! The lifestyle-oriented Culture Line contains apparel to warm the cockles of each Woman's heart, regarding form as well as function. SUGOI's evolved fabric and construction technologies are applied to the creation of casually-shaped feminine pieces that move seamlessly from bike to lifestyle and back again. The fresh, clean designs of the brightly colored tops like the Moxie S/S are inspired by up-to-date street wear and combine well with the muted tones of the pants. For hot summer days, leisure rides and holidays, the Betty Tank, featuring an ESP mesh inner bra for support, and the cute Betty Skirt with an attached liner make up an especially beautiful, very feminine outfit. For off-road riding as well as for shopping trips - Women's Greta Short and Greta Capri have elite performance and stretch comfort with evolved details and superb durability thanks to Mobil Carbon. This new fabric takes SUGOI's Mobil franchise to new levels of comfort and performance. The polyester fibers are infused with bamboo carbon that provides greater UV protection and anti bacterial properties. Combined with a spandex content for great stretch comfort and a DWR finish for performance in any condition, this solid fabric is ideal for off-road shorts. Since the liner with Women's Rc Pro chamois is removable, these pants are great everyday pieces that are equally apt for hiking as for urban lifestyle. www.sugoi.com